E-commerce vs. bricks and mortar. Three Questions!
For the past years, the biggest question in retailing has been the competition between old-school bricks and mortar stores and the rise of e-commerce and online retailing. Any look at…
Articles published by Tasos Papadopoulos
E – Commerce interesting facts
Like any digital technology or consumer-based market, e-commerce has evolved over the years. As mobile devices became more popular, mobile commerce has become its own market. With the rise of…
Do’s and Don’ts of Mobile Loyalty
Here we are again analyzing mobile loyalty. As we have already mentioned there is a clear need for developing mobile loyalty.
How to improve poor loyalty performance?
Let’s get the scenario clear. You have decided to invest on a loyalty program, you have tried tips on creating successful loyalty programs, you took a decision on the dilemma…
Why you should invest in a Mobile-Enabled Loyalty Program?
The essence of successful businesses is customers who expect to experience unique customer service along with amazing product or service. Loyalty programs encourage customers to connect with the brand and…
How to increase customer engagement in a loyalty program
Loyalty programs have been used for many years. The modern loyalty program was first introduced by American Airlines in 1981 and then many companies within and without the airline industry…
Which is the best option to create a loyalty program? In-house or outsource?
After you have found that you need a loyalty program you have decided to create one, there is a dilemma coming forward, are you going to do it on your…
Tips to create a successful customer loyalty business model
Tips to create a successful customer loyalty business model The best customer loyalty programs are comprehensive and holistic. They don’t just engage with and reward shoppers when they make purchases…
What can be the best software to manage loyalty points of retail store customers?
Every business has the same core goals in attracting, engaging and retaining customers. You must operate in the best interest of your customers in order to maximize revenues earned through…
Generation Z: the newcomers, all marketers should include in their loyalty programs
Over the past several years, Millennials have been one of the hottest topics in marketing and loyalty. But the spotlight is slowly shifting to the younger generation, Generation Z. This group represents the…
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