Did you know that 55% of shoppers say that retail experiences are disconnected across channels and 63% do not feel that today’s retailers really know them? Modern retailers no longer compete on product or price, but they do compete on customer experience. Brands that understand the complex behavior of today’s customers and manage to deliver the best experience possible are the ones that will thrive in the competitive unified commerce market.
Watch the video below to find more statistics about customer experience and get a deeper understanding of your customers. Rethink the way you engage with your consumer and find innovative ways to personalize every stage of their shopping journey; from the moment they research about your products or services to the moment they complete the purchase.
This is the only way to win. Understand your customers 100%.
Related: [White paper] Loyalty transformation: Reinventing loyalty for clicks and mortar
