Your vision. Your strategy. What about consistency?
Your personal vision of your brand’s story is your starting point. Your vision becomes your strategy and your strategy becomes your day to day activities; So you’ve defined your target…
Whether it’s restructuring an existing customer loyalty scheme or if you are looking to build a new one from scratch, there are 3 steps to success. Step 1: Talk to…
It is really important to understand the parameters of the costs relating to the design of a loyalty programme. The cost of a complete loyalty programme is affected by: The…