One of the biggest customer loyalty trend for 2016 among others, is mobile loyalty. Mobile marketing has extremely increased its presence due to last years. Companies have realized that is more than necessary to evolve this channel with their customer, as every consumer uses per day at least 2 mobile devices (mobile, Ipad, tablet, etc).
Brands develop constantly new apps, as loyalty is connected with mobile users and how often they use their devices as it is essential to make an app useful and addictive. For example, consumers face efficiently common barriers such as they don’t have the loyalty card handy and they are afraid that they can’t be rewarded. A mobile loyalty application, which is connected with the loyalty program, can be of use not only for customers but also for companies since companies improve customer journey/experience while they are in stores.
Furthermore, using mobile loyalty, you can approach directly your target audience and get immediately measurable results for each marketing campaign. On top, you can address to public and share with them a real customer experience absolutely tailor made. A unique long term relationship just starts and can be built through real-time customized personalized offers.
Mobile technology is more potential than ever and will continue growing in 2016;hence, more innovations through mobile are expected. Stay tuned!
