Brands today must be clever when it comes to consumers and customer loyalty strategies. There are great differences between what a 20-something millennial values from a 60-something baby boomer. Brands should be very careful with their audiences and not implement one-size-fits-all loyalty models. As loyalty evolves, securing dedication from the different generations requires sophistication and a lot of understanding of their similarities and differences of each generation.
Now comes the question how do we keep a generationally diverse group motivated? The first step to make the generational diversity loyalty strategy work is to understand what motivates members of different generations and to develop techniques that are flexible enough to meet their needs.
Technological advances are rapidly changing the loyalty market. Some years ago, customers would typically have a plastic card scanned when in the cashier, and then rewards would be received or as coupons or as offers through the mail or e-mail. Nowadays things have changed, the introduction and extend use of smartphones and other new technologies have transformed this market. Customers are always connected and the online and physical worlds are being combined, which makes customers expect integration across channels. The challenge again here is to know how each generation has adapted to these changes and if your loyalty program should combine some traditional loyalty methods instead of replacing them with new ones.
QIVOS offers a variety of different methods, integrating both traditional and new loyalty tools to make the best out of every loyalty program. Find here all QIVOS services on loyalty programs.
Following there is an infographic presenting different generations, how they are approached or preferred methods and some characteristics which distinguish them from the other generations. Have a look!
Winning customer loyalty requires brands to be strategic, relevant, and compelling, however it shouldn’t be one-size-fits all.
Stay tuned for our next blog posts, analyzing loyalty for each generation category!
