Loyalty is an emotion… So why do we treat it like transaction? Loyalty is evolving from a simple points-based system into something more powerful and customer-centric. It is now about forming relationships, building customer engagement and enhancing your customer’s experience. Customers have evolved. It’s time for you to catch up.
Today’s customer wants to be educated, entertained and engaged. With more information and more available channels you can gather valuable and real-time data for your customers, discover who they are, how they think and how they behave. Understanding and using all these powerful customer insights you can offer your customers behavioral targeted, personalized messages and offers including rewards they actually want and will use. Moreover you can keep them educated and engaged by giving information such as insider tips, in-store events and reviews.
Check out the “Check In & Win” mobile loyalty app!
Wining customer loyalty requires a mix of personalization, exclusivity and omni-channel engagement. Listen to your customers and see what they like or dislike. They can easily provide you feedback and get tangible facts on their loyalty. If you enable loyalty to your customers they will appreciate it, they will become brand ambassadors and you shall increase customer retention.
All you have to keep in mind is that loyalty is all about people, so you have to be focused on building incredible customer experiences!
Here in QIVOS we know how important is the building of meaningful relationships and with our expertise in customer loyalty strategies we can help you to set your brand apart.
