The essence of successful businesses is customers who expect to experience unique customer service along with amazing product or service. Loyalty programs encourage customers to connect with the brand and recognize the hidden values; offering the brand itself the opportunity to grow its clients.
We have been introduced to the era of “mobile and social first.” In this new world, everyone is scrambling to push out a mobile product or a social solution. Smartphones offer a unique opportunity to completely change the paradigm of customer/merchant interaction.
It’s entirely possible to “mobile-enable” a traditional card-based loyalty program by allowing your customers to store their card numbers on their phones and enabling the collection of mobile numbers for SMS campaigns. But there is more when we are talking about a mobile loyalty program; it should initially be designed to leverage the two-way communication capabilities of a Smartphone, namely to improve the participation and interaction of customers with your loyalty program. QIVOS (former CLOUDBIZ) offers a mobile loyalty program solution which fills marketers’ need.
A good mobile loyalty program should offer consumers increased choice, convenience, and control while still being easy to operate.
Understand your customers and their needs
Understanding customers’ behaviors and buying habits will lead to an understanding of customers’ needs, enabling you to send them the right offers at the right times. Customers love loyalty programs and their benefits but do not like the process of owning a plastic card. According to Salesforce Commerce Cloud “2015 State of Marketing” report, 86% of marketers ranked mobile loyalty campaigns as effective or very effective.
Become a market pioneer
Customers have clearly stated their need for mobile loyalty programs, however, marketers admit that there is a lack of IT resources for mobile loyalty integrations or they have a lack of knowledge on how to launch such a program. QIVOS (former CLOUDBIZ) has a great knowledge on designing and developing mobile loyalty programs for a variety of industries.
Boost sales
Sending the right offer to the right customer can generate repeated purchases or it can attract potential customers and convert them into loyal ones. According to 3C’s 2016 Mobile Loyalty report “52% of consumers said that mobile loyalty rewards and benefits motivate them to purchase more often” and “60% of consumers make more monthly visits – purchases because of a mobile loyalty program”.
Operational cost reduction
Mobile loyalty programs require less operational administration and are easier to maintain, and offers can be changed in just a few minutes and sent to all users instantly. Thus, less time and money are needed for a mobile loyalty program to operate.
Improve customer service
Digital loyalty programs offer a direct communication channel between customers and business owners during the whole buying process.
Stay tuned for our next blog posts, analyzing the do’s and don’ts of a mobile loyalty strategy!
