According to marketing research, it costs about 5-10 times more to acquire a new customer than to sell to an existing one. Also, the existing customer spends, on average, 67% more than a new one. One of the key challenges that customer-oriented enterprises face is the adoption of effective marketing methods that will prevent the loss of existing customers while acquiring new ones. This creates the need for tools that can improve understanding of customers’ behavior and buying habits.
With consistent profile management and efficient tailor-made promotional actions, you can reduce customer retention costs, increase sales profits and gain long-term customer loyalty. Loyalty and bonus programmes in CloudBiz are designed to reward the transactions and behaviors of your valuable existing customers as well as to attract new ones.
You can call us and ask for a loyalty briefing from one of our experts. We will answer any questions you might have.