Unmasking the Psychology of Black Friday Shopping
Black Friday, a day synonymous with frenzied shopping and unbeatable deals, goes beyond the simple act of purchasing goods at discounted prices. The psychology behind Black Friday shopping is a…
Articles published by Thomas Kaniouris
Customer Retention vs. Customer Acquisition: Striking the Right Balance
In the world of business, the pursuit of growth is an unceasing journey. Two essential components of this journey are customer retention and customer acquisition. These strategies are often viewed…
Back-to-School Campaigns: Strategies for Emotional Engagement
The back-to-school season marks a significant period for businesses, as it presents a prime opportunity to connect with students, parents, and educators. A successful back-to-school campaign goes beyond mere sales…
The Impact of Seasonal Promotions on Customer Loyalty: Summer Edition
In every summer season businesses have a golden opportunity to leverage the spirit of the season and create a deeper connection with their customers. Seasonal promotions can play a significant…
The Role of Customer Service in Fostering Loyalty
Customer service plays a crucial role in the success of any business. It serves as the bridge between a company and its customers, and when done exceptionally well, it can…
Cloud-based Loyalty Programs
In recent years, more businesses have been turning to cloud-based loyalty programs to enhance their customer retention efforts. Cloud-based loyalty programs are hosted on remote servers and accessed over the…
Marketing Automation 101: Streamlining Your Marketing Efforts for Better Customer Loyalty
Marketing automation has become an essential tool for businesses looking to improve customer loyalty. With its ability to create targeted, personalized, and efficient marketing campaigns, marketing automation can help businesses…
The Power of First-Party Data
It’s very well-known that data has become one of the most valuable assets for brands. It’s the lifeblood of any successful marketing strategy, providing insights into customer behavior, preferences, and…
How Artificial Intelligence contributes to customer loyalty?
In today’s business landscape, customer loyalty is paramount. With so many options available to consumers, companies must go the extra mile to retain their customers. One technology that has emerged…
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