The e-commerce environment is changing, and so are shopping behaviors. E-commerce had risen tremendously in these 12 months and is now on the expected decline.
However, consumers are used to new digital customer experiences based on their personalized physical and online shopping preferences. In response, consumer-facing brands must consider adjusting their strategy and have a unified approach, online and offline.
Investing in a loyalty program can help them to increase customer engagement and customer retention. Making the customer keep coming back to the online store has always been a challenge since the competition is one click away.
To make it right and be one step ahead of the competition, make sure you follow the below tips:
• Richer customer insights leading to more compelling experiences and greater customer spend.
• More accurate predictions of buying behaviors so you are not wasting time and money on irrelevant campaigns.
Now is the time to offer a unique brand online customer experience
What shoppers seek in the e-commerce market is convenience since they only need to browse online. They expect a smarter customer experience with a personalized treatment.
Product recommendation campaigns work best when they are fully personalized and sent to a highly targeted segment of buyers. You need to send customers relevant products that might be of interest rather than sending everyone the same email. To make these marketing campaigns effective, you need to run all the below steps:
• Collect all the valuable customer data across all touchpoints, online and offline.
• Run method analysis and make product recommendations based on advanced technology.
Meet your customers’ expectations for personalized communication with email marketing automation. Your newsletter campaigns become an even more powerful tool for you as the automation technology enables you to engage faster with your customers.
Key takeaway: Invest in a unified customer retention strategy
When it comes to developing your customer retention strategy, there is one key step to follow: apply your strategy across all the channels that your customers visit.
A company whose consumers buy high-value products frequently will have the highest customer lifetime value (CLV). These are the types of companies that have the most to gain from a solid retention strategy. Loyalty programs give consumers incentives to continue to purchase with e-commerce brands and make them feel like they are part of an online community. The brands’ retention strategy should be maximizing the profitability of each customer.
Reach us out today to discuss with INTELIQUA’s customer loyalty experts, whether you have a support question, or a business inquiry. Click here to contact us!
