It’s time to find out that data is a game-changer in the retail world. Imagine you are walking with your eyes closed. How may straight steps will you take? Marketing campaigns without data is kind of the same and has become a thing of the past. Are you ready to be one step forward?
Adapt to the future
For years, consumers struggle with irrelevant ads that interrupt their experience either in a physical store or in the digital world. If brands do not want to lose their consumers, then they have to adapt over time and be innovative by providing high-quality and personalized customer experience. Consequently, the challenge for the companies today is not only to attract new customers but also to retain them. Gaining new consumers is difficult but increasing your customer retention is another ball game.
The solution is hidden in the data. A study by Janrain/Blue Research stated that 94% of survey respondents took at least one of these actions in response to mistargeted marketing efforts.
- Automatically deleted the email (68%);
- Unsubscribed from email (54%);
- Categorized emails as “junk” or “spam” (45%);
- Became less likely to buy products (29%);
Maximize ROI with customer data
Building a successful marketing campaign needs factual data and data-driven approach, that flows between the digital and physical worlds. Instead of guessing what your customer needs, be sure. Marketers cannot follow what the trend is any more to design and implement their communication strategy to the market. Data-driven marketing can provide a 360o degree of customer view and accurate shopping patterns. By having a clear understanding of what is successful and meaningful to the consumer, then decision making is more wisely spent.
According to State of Marketing Measurement report, even though 82% of marketers note that their executive management team expects every campaign to be measured, less than a third can effectively evaluate the ROI of each channel.
With measurable results across all the touchpoints, marketers acquire a competitive advantage to precise targeting, personalized-consumer messaging, increasement of CLV and finally, improvement of return on investment.
