customer loyalty

3 emotions that drive customer loyalty

The power of emotional engagement in building strong relationships with your customers is undoubtable. Either you are a new business or have an established presence in the market, customer acquisition…

The role of CRM in customer loyalty

While there are many factors that determine the health of an organization, customer loyalty is one of the most crucial factors to the long-term business success. Building and maintaining a…

How to build a unified customer profile

In the age of digital transformation where consumers interact with brands in so many ways and at so many different touchpoints, building and managing customers profiles could be a demanding…

3 steps to measure customer loyalty

How loyal are your customers? Do you know which are your best customers or those at risk of leaving your brand? If you can answer these questions immediately, then you…