Category Loyalty 90 articles to read

4 marketing automation questions every business leader should ask

Are you considering investing in marketing automation? Marketing automation tools enable┬ábusinesses to connect with their customer with the right content at the right moment, delivering personalized and consistent experiences across…

How to build a unified customer profile

In the age of digital transformation where consumers interact with brands in so many ways and at so many different touchpoints, building and managing customers profiles could be a demanding…

3 steps to measure customer loyalty

How loyal are your customers? Do you know which are your best customers or those at risk of leaving your brand? If you can answer these questions immediately, then you…

Closing the gap between online and offline customer experiences

Today’s digitally savvy consumers expect a consistent and seamless omni-channel experience, forcing retailers to optimize the shopping journey and elevate their strategy. Although retailers have recognized the need for a…

How to build an effective SMS marketing strategy in 2017

SMS marketing is not dead. On the contrary, text messages are an effective communication tool to reach and interact with your customers and meet their expectations. Industry analysts predict that…

Data-driven marketing: Everything you need to know

With access to a ton of data and analytics tools today, marketers are able to upgrade their operations and make smarter decisions with data. Data-driven marketing has become the norm…

Do’s and Don’ts of loyalty programs

Loyalty programs offer numerous benefits to brands. They help businesses┬ádrive more meaningful and lasting relationships with their customers and increase sales. Find in the infographic below what you need to…

Use customer service to drive brand loyalty

  Great customer service is about creating happy customers that keep coming back to you (customer retention). Brand loyalty and customer service go hand in hand, and as soon as…

Building loyalty in the age of e-commerce

Building loyalty in the age of customer, where customer expectations are growing and technologies are rapidly evolving, is a work in progress that requires time, plan and highly targeted actions.…