Category Loyalty 94 articles to read

7 reasons for a loyalty program to fail

Customer loyalty and rewards programs aim to boost customer engagement, enhance customer experience, drive repeat purchases and maximize ROI. However, many brands today face difficulties reaching these targets and the…

customer rewards

6 rewards that drive customer engagement

The best customer loyalty programs don’t just engage with and reward shoppers when they make purchases. They also give points for a variety of different actions. Rewarding your loyal customers…

10 facts about AI you need to know

Artificial intelligence (AI) is here to stay. If you haven’t already decided whether AI is essential to your business, these 10 mind-blowing facts will change your way of thinking. Technology firms…

4 steps to boost customer engagement in 2017

One of the key challenges for businesses today is to make their customers truly engage with their product and services, either in the offline or the digital world. Most companies…

6 + 1 tips for successful CLV

In order to effectively manage your customers, it is essential to be able to determine their profitability. Measuring the Customer Lifetime Value is a great opportunity to identify your high-value…

How to reach the Connected Customer effectively

Technology is changing the way consumers shop and interact with brands. Businesses should leave behind the traditional shopper and look for effective ways to reach the new breed of customer:…

CRM and Marketing Automation: what should you choose?

There is no doubt that the overall consumer behavior has changed dramatically, forcing brands to rethink their customer strategies and find technology solutions that will help them properly manage their…

Your mini-guide to customer loyalty

Achieving customer loyalty today is priority number one for most businesses. While many modern companies are struggling to successfully meet their customers’ needs, the customer experience is the only way…

Multi-brand loyalty programs: 3 steps to success

In today’s competitive retail market, shopping malls are struggling to attract new customers and retain existing ones. Therefore, most shopping centers are already incorporating loyalty marketing into their strategy. Multi-brand…

How to use customer reviews to drive loyalty

Most consumers start their customer journey with a search engine, either on desktop or mobile. In fact, 81% of shoppers research their product online before purchasing (NUASoft). Most consumers search…