Category CRM 9 articles to read

Unified customer data

Benefits of unified customer data

The overall consumer behavior has changed significantly, forcing brands to rethink their strategy and adapt a unified approach to properly use all the information available and deliver personalized customer experiences. …

How to avoid duplicates harming your loyalty program

Successful consumer loyalty programs hinge on having reliable, accurate, and trusted data. Large amounts of inaccurate contact data make loyalty programs less effective and not cost effective to the organizations.…